Funny LGBT creative drives strong purchase intent, with 68% of survey respondents claiming that funny ads make them more likely to purchase.

Google Survey, "LGBT Creative Best Practices," U.S., April 2017.

Related Data

Video Performance by Social Cause

Cause related marketing video performance SVG
June 2017 Pixability/YouTube
24

of the Top 100 brand’s purpose-driven videos were about women’s empowerment.

June 2017 Pixability/YouTube
66

of female YouTube gamers watch gaming videos on YouTube when they want to hear from people they can relate to.

May 2017 Google/Ipsos Connect
47

of millennials say they've watched YouTube videos to improve their health or feel better after feeling down.

May 2017 Google/Ipsos Connect

Why people turn to YouTube

Youtube Content Trends Self Learning SVG
Oct. 2017 2and2/Google

How watching videos on YouTube makes people feel

Learning from YouTube SVG
Oct. 2017 2and2/Google