Women are more likely to engage with a brand that's LGBT-friendly in their ads.

YouTube Data, Global, classification as LGBT channel was based on public data such as headlines, tags, etc., and may not account for every such channel available on YouTube, Jan.–Dec. 2014 and 2016.

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of LGBTQ consumers are more likely to trust a brand with advertising that authentically represents a variety of sexual orientations.

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of Black consumers are more likely to return to a brand with advertising that authentically reflects their race/ethnicity.

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of Black consumers are more likely to proactively seek out a brand with advertising that positively reflects their race/ethnicity.

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of Black consumers are more likely to interact with an ad that positively reflects their race/ethnicity.

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of LGBTQ consumers are more likely to purchase from a brand with advertising that positively reflects a variety of sexual orientations.

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of Black consumers are more likely to recommend a brand with advertising that positively reflects their culture.

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