Women are more likely to engage with a brand that's LGBT-friendly in their ads.

YouTube Data, Global, classification as LGBT channel was based on public data such as headlines, tags, etc., and may not account for every such channel available on YouTube, Jan.–Dec. 2014 and 2016.

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78

of US holiday shoppers 18+ who visited a store turned to online search prior to going

2017-2018 Google/Ipsos
76

of U.S. holiday shoppers over 18 use three or more channels.

November 2017 Google/Ipsos

of shoppers say that they used online video while actually shopping in store.

July 2018 Google/Ipsos

of people say that they’ve discovered new products and brands via YouTube.

July 2018 Google/Magid Advisors

of shoppers say online video has given them ideas and inspiration for their purchases.

July 2018 Google/Ipsos

of shoppers say they’ve discovered new products and brands on YouTube.

July 2018 Google/Magid Advisors