Women are more likely to engage with a brand that's LGBT-friendly in their ads.

YouTube Data, Global, classification as LGBT channel was based on public data such as headlines, tags, etc., and may not account for every such channel available on YouTube, Jan.–Dec. 2014 and 2016.

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In 2017, the term “gift” saw the highest YouTube search interest that it’s seen over the last five years.

2018 Google Trends Tool

coming-out videos this year involve reactions from a parent, sibling, or other family member.

2018 YouTube Data

Gen Zers say YouTube is the No. 1 platform they turn to when they want to relax or cheer up.

May 2018 Google/Ipsos Connect

of the of Gen Zers we spoke to said they proactively share YouTube videos with their parents or other adult family members.

May 2018 Google/Ipsos Connect
78

of US holiday shoppers 18+ who visited a store turned to online search prior to going

2017-2018 Google/Ipsos