60

of self-identified LGBT respondents see positive change for their community on YouTube in a way they don't in traditional media.

Google Survey, U.S., “How YouTube Audience Views LGBT-Inclusive Advertising,” n=361 YouTube viewers 18+ who identify themselves as LGBT (YouTube viewers defined as adults who visit YouTube at least once a month), May 2017.

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of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos.

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of sports fans stream live sports on their smartphone or tablet.

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of video viewing sessions capture people's attention

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Ads that are relevant to the viewer or feature people like them get 3X the attention of the average ad.

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How-to videos earn the most attention of any content category on YouTube, even more than music clips or gaming.

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