60

of self-identified LGBT respondents see positive change for their community on YouTube in a way they don't in traditional media.

Google Survey, U.S., “How YouTube Audience Views LGBT-Inclusive Advertising,” n=361 YouTube viewers 18+ who identify themselves as LGBT (YouTube viewers defined as adults who visit YouTube at least once a month), May 2017.

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Views of travel-related videos increased 41% in August and September 2018 compared to 2017.

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of sports fans stream live sports on their smartphone or tablet.

December 2017 Google/Ipsos
81

of video viewing sessions capture people's attention

December 2017 Google/Ipsos