LGBT-themed content uploads spike on YouTube in June 2016.

YouTube Data, Global, classification as LGBT video was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, Jan. 2014–Mar. 2017.

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80

of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos.

December 2017 Google/Ipsos
30

of sports fans stream live sports on their smartphone or tablet.

December 2017 Google/Ipsos
81

of video viewing sessions capture people's attention

December 2017 Google/Ipsos

We view content in two very different modes

December 2017 Google/Ipsos

Ads that are relevant to the viewer or feature people like them get 3X the attention of the average ad.

December 2017 Google/Ipsos

How-to videos earn the most attention of any content category on YouTube, even more than music clips or gaming.

2017 Google/Ipsos