Searches for "how-to" sports videos on YouTube have more than doubled in the past year.

Google Data, U.S., Classification as sports videos was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, Jan.–Oct. 2016 vs. Jan.–Oct. 2017.

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Related Data

minutes of watch time captured by the top 20 Super Bowl ads on YouTube.

2016 YouTube

growth in the share of Super Bowl ads released before game day, 2008 vs. 2016.

2016 YouTube

Super Bowl ad viewership on YouTube via television screens has grown nearly 3X YoY.

2016 YouTube

growth in Super Bowl ad viewership on YouTube outside the U.S.

2016 YouTube

90%+ year-over-year growth for football-related watch time on YouTube

Nov. 2016 YouTube