88

of people who conduct a local search on their smartphone visit a related store within a week.

Google/Ipsos Connect, GPS Omnibus, n=2,013 U.S. online respondents aged 18+, March 2016.

Related Data

76

of people who search on their smartphones for something nearby visit a business within a day.

May 2016 Google/Purchased
28

of searches for something nearby result in a purchase.

May 2016 Google/Purchased

People visit 1.5 billion destinations every month related to their Google Searches.

March 2016 Google Data

"Near me" mobile searches grew 136% YOY.

March 2016 Google Data

Mobile makes up 84% of all "near me" searches.

March 2016 Google Data
57

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

December 2017 Google/Phocuswright