28

28% of searches for something nearby result in a purchase.

Google/Purchased, "Digital Diary: How Consumers Solve Their Needs in the Moment," May 2016. Smartphone users = 1000, Local searchers = 634, Purchases = 1,140.

Related Data

People visit 1.5 billion destinations every month related to their Google Searches.

Mar. 2016 Google Data

"Near me" mobile searches grew 136% YoY.

Mar. 2016 v. Mar 2015 Google Internal Search Data. U.S.
88

88% of people who conduct a local search on their smartphone visit a related store within a week.

Mar. 2016 Google/Ipsos Connect
76

76% of people who search on their smartphones for something nearby visit a business within a day.

May 2016 Google/Purchased

Mobile makes up 84% of all "near me" searches.

Mar. 2016 v. Mar 2015 Google Internal Search Data. U.S.
57

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

December 2017 Google/Phocuswright