76

76% of people who search on their smartphones for something nearby visit a business within a day.

Google/Purchased, "Digital Diary: How Consumers Solve Their Needs in the Moment," May 2016. Smartphone users = 1000, Local searchers = 634, Purchases = 1,140.

Related Data

People visit 1.5 billion destinations every month related to their Google Searches.

Mar. 2016 Google Data

"Near me" mobile searches grew 136% YoY.

Mar. 2016 v. Mar 2015 Google Internal Search Data. U.S.
28

28% of searches for something nearby result in a purchase.

May 2016 Google/Purchased
88

88% of people who conduct a local search on their smartphone visit a related store within a week.

Mar. 2016 Google/Ipsos Connect

Mobile makes up 84% of all "near me" searches.

Mar. 2016 v. Mar 2015 Google Internal Search Data. U.S.

Mobile searches for "open now" and "store hours" grow through December and peak on Christmas Day

Dec. 2016 Google