of leading marketers agree that capability in machine learning will be critical to provide personalized experiences along the customer journey.

Google/Econsultancy, "An Audience of Individuals", 2017


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If a travel brand tailored its information and overall trip experience based on personal preferences or past behavior, 36% would be likely to pay more for their services.

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of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

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of leading marketers believe that it's critical to their growth to continuously build an understanding of what people want using first-party data.

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Leading marketers are 58% more likely than mainstream to strongly agree that first-party data is a strategic asset.

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Leading markers are 1.5X as likely as mainstream to be increasing investments in capabilities like machine learning to predict customer needs.

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of successful businesses acknowledge it is critical to their growth that they anticipate customer needs and provide assistive experiences along the customer journey.

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