Emerging Technology Data & Measurement Micro-Moments Omnichannel
81%

of leading marketers agree that capability in machine learning will be critical for personalized experiences along the customer journey.

Related Data

Consumer Insights Data & Measurement Micro-Moments
92%

of leading marketers believe using first-party data to continuously build an understanding of what people want is critical to growth.

Google/Econsultancy
Consumer Insights Data & Measurement Micro-Moments

Leading marketers are 58% more likely than mainstream marketers to strongly agree that first-party data is a strategic asset.

Google/Econsultancy
Consumer Insights Data & Measurement Micro-Moments

Leading markers are 1.5X as likely as the mainstream to increase investments in capabilities like machine learning to predict customer needs.

Google/Econsultancy
Consumer Insights Data & Measurement Micro-Moments
89%

of successful businesses say anticipating customer needs and providing assistive experiences along the customer journey are critical to growth.

Google/Econsultancy
Emerging Technology Retail Data & Measurement

The top 100 most mature marketers are 4X as likely to exceed business goals, increase market share and revenue as the 100 least mature marketers.

Bain & Company and Google
Data & Measurement Experience & Design Omnichannel
33%

of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years.

Bain/Google