Mobile Search Consumer Insights Entertainment Sports Television & Film

Related Data

Mobile Search Consumer Insights
78%

of searches about sneakers during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile.

Google Data
Mobile Search Consumer Insights

People watched more than 3 million hours of March Madness videos on YouTube during the first four rounds of the 2016 March Madness tournament.

Google Data
Mobile Search Consumer Insights

March Madness fans are 10X more likely to watch videos related to athletic shoes compared to the average YouTube viewer.

Google Data
Mobile Search Consumer Insights

There has been a 45% YOY increase in mobile searches related to March Madness predictions.

Google Data
Mobile Search Consumer Insights
79%

of searches about scores during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile.

Google Data
Mobile Search Consumer Insights
65%

of videos related to the Villanova Wildcats watched during the first four rounds of March Madness 2016 were seen on mobile.

Google Data