Google Data, U.S., March 2016 vs. March 2015.

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78

of searches about sneakers during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile.

March 2016 Google Data

March Madness fans are 10X more likely to watch videos related to athletic shoes compared to the average YouTube viewer.

March 2016 Google Data

March Madness fans are 16X more likely to watch videos related to sports news compared to the average YouTube viewer.

March 2016 Google Data
79

of searches about scores during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile.

March 2016 Google Data
65

of videos related to the Villanova Wildcats watched during the first four rounds of March Madness 2016 were seen on mobile.

March 2016 Google Data

People watched more than 3 million hours of March Madness videos on YouTube during the first four rounds of the 2016 March Madness tournament.

March 2016 Google Data