Google Data, U.S., Mar. 24–27, 2016.

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78

of searches about sneakers during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile.

Mar. 24–27, 2016 Google Data, U.S.

March Madness fans are 10X more likely to watch videos related to athletic shoes compared to the average YouTube viewer.

Mar. 2016 Google Data, U.S.

March Madness fans are 16X more likely to watch videos related to sports news compared to the average YouTube viewer.

Mar. 2016 Google Data, U.S.

YoY increase in mobile searches related to March Madness predictions.

Mar. 2016 vs. Mar. 2015 Google Data, U.S.
79

of searches about scores during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile.

Mar. 24–27, 2016 Google Data, U.S.
65

65% of videos related to the Villanova Wildcats watched during the first four rounds of March Madness 2016 were seen on mobile.

Mar. 17–27, 2016 Google Data, U.S.