93

of marketers agree that collaboration across marketing and analytics teams is essential to driving results.

Econsultancy/Google

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Related Data

Leaders are 1.7X as likely as laggards to measure marketing campaigns against a common business goal.

January 2019 Bain/Google

Leaders are 1.3X as likely as laggards to use proxy metrics to fill data gaps in their measurement strategy.

January 2019 Bain/Google

Leaders are 1.5X as likely as laggards to apply measurement learnings to digital marketing and media investment in near real time.

January 2019 Bain/Google