of marketers are using consumer research to drive decisions.

of global marketers say that improved understanding and reaching the right customers is most important for achieving their marketing goals in the next three years.

of people expect brands to tailor experiences based on their preferences.

of leading marketers say personalization significantly contributes to business profitability.

Mobile sites that loaded in two seconds or less had a 15% higher conversion rate than the average mobile site.

of consumers prefer to use their smartphone to complete the entire process from researching to buying.