Emerging Technology Data & Measurement Experience & Design
39%

of global marketers say that improved understanding and reaching the right customers is most important for achieving their marketing goals in the next three years.

Related Data

Emerging Technology Retail Data & Measurement

The top 100 most mature marketers are 4X as likely to exceed business goals, increase market share and revenue as the 100 least mature marketers.

Bain & Company and Google
Data & Measurement Experience & Design Omnichannel
33%

of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years.

Bain/Google
Data & Measurement Experience & Design Omnichannel

The average mobile page takes more than 15.3 seconds to fully load.

Google Research 01/15/18
Data & Measurement Experience & Design
63%

of leading marketers agree they are using KPIs to develop a single, integrated view of the customer.

Google/MIT
Data & Measurement Experience & Design
66%

of leading marketers agree they should build teams that solve for end-to-end customer experiences and journeys, across channels and devices.

Google/MIT