39

of global marketers say that improved understanding and reaching the right customers is most important for achieving their marketing goals in the next three years.

Bain/Google Marketing Leaders Study, Global, n=1,683 marketing and advertising media and technology executive decision-makers in North America, Europe, Australia, and Japan, Nov. 2017.

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of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years.

November 2017 Bain/Google