Google/MIT SMR, Global, Future of Marketing/KPI Survey 2018, n=3200, manager level or higher, KPI index (grouped based on 20/60/20 split) challenged n=645, capable n=1928, leaders n=652, Marketer leaders are defined according to several attributes, including how well aligned their KPIs are to their business outcomes, 2018.

Tags

Related Data

50

of the organizations surveyed have incentives to make investments in machine learning and automation.

2018 Google/MIT SMR

The No. 1 reason a high-value traveler chooses to book with a particular brand is customer service, not a loyalty program.

June 2018 Google/Greenberg
80

of Gen Zers say YouTube has helped them become more knowledgeable about something.

May 2018 Google/Ipsos Connect
89

of leading marketers use strategic metrics, like gross revenue, market share, or CLV, to measure the effectiveness of their campaigns.

January 2018 Google/MIT