Leading marketers are 75% more likely than the mainstream marketers to have moved to a more holistic model of measurement in the last two years.

Econsultancy and Google, Analytics and Measurement Survey, n=502, marketing and measurement executives at North American companies with over $250M in revenues; n=132 leading marketers, n=305 mainstream marketers, 2016.

Tags

Related Data

33

of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years.

November 2017 Bain/Google

The average mobile page takes more than 15.3 seconds to fully load.

January 2018 Google Research 01/15/18

Only 46% of high-value travelers are motivated by loyalty programs when booking travel.

June 2018 Google/Greenberg

of marketers are using consumer research to drive decisions.

April 2018 Google Surveys

Mobile sites that loaded in two seconds or less had a 15% higher conversion rate than the average mobile site.

March 2018 Google/Verto