Emerging Technology Mobile Experience & Design
89%

of leading marketers use strategic metrics, like gross revenue, market share, or CLV, to measure the effectiveness of their campaigns.

Related Data

Emerging Technology Mobile Experience & Design
80%

of Gen Zers say YouTube has helped them become more knowledgeable about something.

Google/Ipsos Connect
Emerging Technology Mobile Experience & Design

Leading marketers — who increased their business results by 10% or more last year — are 1.5X as likely as the mainstream to use CLV to measure the effectiveness of their marketing.

Google/Bain & Company
Apps Mobile Consumer Insights
30%

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase.

Google/Ipsos