89

of leading marketers use strategic metrics, like gross revenue, market share, or CLV, to measure the effectiveness of their campaigns.

Google/MIT, Global, Technology Review Insights, ML Leaders and Laggards, Leaders (n=186) defined as >15% increase in revenue or 15+ point market share increase, Laggards (n=176) defined as <0% growth in revenue or <0 point market share, 2018.

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of Gen Zers say YouTube has helped them become more knowledgeable about something.

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Leading marketers — who increased their business results by 10% or more last year — are 1.5X as likely as the mainstream to use CLV to measure the effectiveness of their marketing.

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is the average load time for a mobile page.

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The average time it takes to fully load a mobile landing page has dropped by seven seconds.

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On 70% of the mobile landing pages analyzed, it took >5 seconds for visual content above the fold to display, and >7 seconds to fully load all visual content above and below the fold.

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