Skip to Content
Close Main Navigation Think with Google
Consumer Insights
Marketing Resources
Data & Measurement Experience & Design Monetization Omnichannel Organizational Culture Programmatic Advertising
Tools Tutorials
Advertising Channels
Emerging Technology Mobile Search Video
Think with Google
Consumer Insights
Marketing Resources
Data & Measurement Experience & Design Monetization Omnichannel Organizational Culture Programmatic Advertising
Tools Tutorials
Advertising Channels
Emerging Technology Mobile Search Video
43

of marketers say people leading optimization and testing efforts must have communication and storytelling skills.

Google Surveys, U.S., "Marketing Growth and Optimization," base: 251 marketing executives who conduct A/B tests or online experiments, Oct. 2016.

Share
Download JPG

Appears In

Meet the 3 types of people who will launch your culture of growth
Google
About Google Products Advertising Business Privacy & Terms About Think with Google
Follow us on LinkedIn Follow us on Twitter Follow us on Facebook Follow us on Youtube Subscribe to our RSS feed
Get our Newsletter Stay on top of the latest and greatest Subscribe