Nearly 2/3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.

Google/Ipsos Connect, Rising Consumer Expectations in the Micro-Moment, U.S., Dec. 2016 and Aug. 2015, (2016: n=1,516 U.S. online smartphone users, A18+, 2015: n=1,291 U.S. online smartphone users 18+)

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