There were more than 100,000 unique searches for "toothbrush" in the past year alone.

Google Data, U.S. July 2016 - June 2017.

Related Data

In the past 2 years, we've seen more than a 140% increase in searches for the "best" umbrellas.

June 2017 Google

Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past 2 years.

Jan. - June 2015 vs. Jan. - June 2017 Google

Mobile searches for the term "best toothbrush" have grown over 100% in the past 2 years.

June 2017 Google

In the past two years, mobile searches for "product reviews" have grown over 35%.

June 2017 Google

In the past 2 years, we've seen more than a 60% increase in searches for the "best" deodorants.

June 2017 Google

Mobile searches for "toothbrush reviews" have more than doubled over the past 2 years.

June 2017 Google