Google/Ipsos Connect, U.S., YouTube Human Stories: Millennial Parents, n=1,027 respondents aged 21–34 who go online at least monthly, with children 18 years or younger living in their household, Sept. 2016.

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of millennial parents involve their children in household decisions, which is significantly higher than Gen X parents.

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of millennial parents say they have continued to pursue their personal passions since having their child(ren), which is significantly higher than Gen X parents.

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of millennial moms say they have continued to pursue their personal passions since having their child(ren), which is significantly higher than Gen X moms.

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of millennial dads are most reliant on search—more than any other digital resource—for parenting information.

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of millennials say they've watched YouTube videos to improve their health or feel better after feeling down.

May 2017 Google/Ipsos Connect