millennial dads say they consolidate their holiday shopping around Black Friday-to-Cyber Monday weekend.

Millennial dads more than 2X more likely to think it’s very important to be able to add a personal note to a gift.

of millennial dads said they had done searches related to the items they were hunting for.

A little more than half of millennial dads said they visit multiple websites before settling on what to buy and who to buy from.

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

Searches for “gifts for dad” have grown +80% in the past two years.