Search Consumer Insights
45%

of millennial dads are most reliant on search — more than any other digital resource — for parenting information.

Related Data

Apps Mobile Search

Searches for parenting/family-related apps, such as "allowance and chores app for kids" and "brushing teeth app for kids free," have grown 65% YoY.

Google Data
Consumer Insights
74%

of millennial parents involve their children in household decisions, which is significantly higher than Gen X parents.

Google/Ipsos Connect
Consumer Insights
75%

of millennial parents say they have continued to pursue their personal passions since having children, which is significantly higher than Gen X parents.

Google/Ipsos Connect
Consumer Insights

millennial parents agree that their child is one of their best friends.

Google/Ipsos Connect
Search

millennial dads seek parenting information online.

BabyCenter
Consumer Insights Retail

millennial dads say they consolidate their holiday shopping around Black Friday-to-Cyber Monday weekend.

Google/Ipsos