96

of millennial dads said they had done searches related to the items they were hunting for.

Google/Ipsos, U.S., Holiday Shopping study, Online survey, n=367 online American millennial dads who shopped in the past two days, Nov.–Dec. 2017.

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Related Data

millennial dads say they consolidate their holiday shopping around Black Friday-to-Cyber Monday weekend.

December 2017 Google/Ipsos

A little more than half of millennial dads said they visit multiple websites before settling on what to buy and who to buy from.

December 2017 Google/Ipsos

Millennial dads are nearly 3X more likely than average U.S. shoppers to think gift-wrapping options are very important.

December 2017 Google/Ipsos

Millennial dads more than 2X more likely to think it’s very important to be able to add a personal note to a gift.

December 2017 Google/Ipsos
74

of millennial parents involve their children in household decisions, which is significantly higher than Gen X parents.

September 2016 Google/Ipsos Connect
75

of millennial parents say they have continued to pursue their personal passions since having children, which is significantly higher than Gen X parents.

September 2016 Google/Ipsos Connect