Consumer Insights Retail 1 in 3 millennial dads say they consolidate their holiday shopping around Black Friday-to-Cyber Monday weekend. Appears In How to reach (and win) deal-seeking holiday shoppers this season Related Content The hunt for the perfect gift: Thoughtful shoppers need your help Your guide to the consumer's shopping journey Want to win the holiday season? Get to know these four types of shoppers Related Data Consumer Insights Retail 3 X Millennial dads are nearly 3X more likely than average U.S. shoppers to think gift-wrapping options are very important. Consumer Insights Retail 2 X Millennial dads more than 2X more likely to think it’s very important to be able to add a personal note to a gift. Consumer Insights Retail 96% of millennial dads said they had done searches related to the items they were hunting for. Consumer Insights Retail > 50 % A little more than half of millennial dads said they visit multiple websites before settling on what to buy and who to buy from. Search Consumer Insights Consumer Goods 86% of people who continued to shop after Christmas week used Search for holiday-related shopping. Consumer Insights Retail People say they’ve only completed 26% of their shopping heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend.