Consumer Insights Retail

millennial dads say they consolidate their holiday shopping around Black Friday-to-Cyber Monday weekend.

Related Data

Consumer Insights Retail

Millennial dads are nearly 3X more likely than average U.S. shoppers to think gift-wrapping options are very important.

Google/Ipsos
Consumer Insights Retail

Millennial dads more than 2X more likely to think it’s very important to be able to add a personal note to a gift.

Google/Ipsos
Consumer Insights Retail
96%

of millennial dads said they had done searches related to the items they were hunting for.

Google/Ipsos
Consumer Insights Retail

A little more than half of millennial dads said they visit multiple websites before settling on what to buy and who to buy from.

Google/Ipsos
Consumer Insights Retail

People say they’ve only completed 26% of their shopping heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend.

Google/Ipsos
Consumer Insights Retail

Heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend, 33% of purchases yet to be made are because the shopper is waiting for a sale.

Google/Ipsos