millennial dads seek parenting information online.

BabyCenter, Millennial Dads Study, June 2015. Based on the online population of U.S. males age 18–54 expecting a child or having at least one child age 0–5 years, n=1,250; millennial dads defined as age 18–34, n=583.

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About the Data

Millennial dads are defined as dads ages 18 to 34 who are expecting or have a child under the age of six.

Related Data

45

of millennial dads are most reliant on search—more than any other digital resource—for parenting information.

Jun. 2015 BabyCenter

Searches for parenting/family-related apps such as "allowance and chores app for kids" and "brushing teeth app for kids free" have grown 65% YoY.

Sept. 2017 Google
74

of millennial parents involve their children in household decisions, which is significantly higher than Gen X parents.

Sept. 2016 Google/Ipsos Connect
75

of millennial parents say they have continued to pursue their personal passions since having their child(ren), which is significantly higher than Gen X parents.

Sept. 2016 Google/Ipsos Connect

Dads are more likely than moms to use YouTube to connect with their children.

Sept. 2016 Google/Ipsos Connect

millennial parents are open to videos by brands or companies on YouTube when seeking guidance on parenting topics.

Sept. 2016 Google/Ipsos Connect