86

of millennial dads turn to YouTube for guidance on key parenting topics like preparing meals, using a product, or assembling gear.

Google/Ipsos Connect, U.S., YouTube Human Stories: Millennial Parents, n=1,027 respondents aged 21–34 who go online at least monthly, with children 18 years or younger living in their household, Sept. 2016.

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of millennial dads who watch videos on YouTube related to general or pop culture news do so to connect with their children.

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millennial parents are open to videos by brands or companies on YouTube when seeking guidance on parenting topics.

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of millennial parents say they watch YouTube as a parent to stay “in-the-know” about their children’s world.

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of millennial parents say they watch YouTube as a parent to share parts of their own childhood with their child.

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