67

of millennial moms say they have continued to pursue their personal passions since having children, which is significantly higher than Gen X moms.

Google/Ipsos Connect, U.S., Human Stories: Gen X and Millennial Parents, n=3,206 U.S. respondents aged 18–54 who go online at least monthly, Sept. 2016.

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74

of millennial parents involve their children in household decisions, which is significantly higher than Gen X parents.

September 2016 Google/Ipsos Connect
75

of millennial parents say they have continued to pursue their personal passions since having children, which is significantly higher than Gen X parents.

September 2016 Google/Ipsos Connect

millennial parents agree that their child is one of their best friends.

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Searches for parenting/family-related apps, such as "allowance and chores app for kids" and "brushing teeth app for kids free," have grown 65% YoY.

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of millennials identify as parents.

September 2016 Google/Ipsos Connect

Moms are significantly less likely than dads to say they've continued to pursue their personal passions since having children.

September 2016 Google/Ipsos Connect