67

of millennial moms say they have continued to pursue their personal passions since having their child(ren), which is significantly higher than Gen X moms.

Google/Ipsos Connect, U.S., Human Stories: Gen X and Millennial Parents, n=3,206 U.S. respondents aged 18–54 who go online at least monthly, Sept. 2016.

Tags

Related Data

74

of millennial parents involve their children in household decisions, which is significantly higher than Gen X parents.

Sept. 2016 Google/Ipsos Connect
75

of millennial parents say they have continued to pursue their personal passions since having their child(ren), which is significantly higher than Gen X parents.

Sept. 2016 Google/Ipsos Connect

Nearly 8 out of 10 millennial parents agree that their child is one of their best friends.

Sept. 2016 Google/Ipsos Connect

Searches for parenting/family-related apps, such as "allowance and chores app for kids" and "brushing teeth app for kids free," have grown 65% YoY.

September 2017 Google Data

Moms are significantly less likely than dads to say they've continued to pursue their personal passions since having children.

Sept. 2016 Google/Ipsos Connect

moms say they consider their child one of their best friends.

Sept. 2016 Google/Ipsos Connect