Search 7 in 10 millennial dads seek parenting information online. Appears In Millennial Dads Turn to Digital in Their Moments of Need Related Data Search Consumer Insights 45% of millennial dads are most reliant on search — more than any other digital resource — for parenting information. Apps Mobile Search Searches for parenting/family-related apps, such as "allowance and chores app for kids" and "brushing teeth app for kids free," have grown 65% YoY. Consumer Insights 74% of millennial parents involve their children in household decisions, which is significantly higher than Gen X parents. Consumer Insights 75% of millennial parents say they have continued to pursue their personal passions since having children, which is significantly higher than Gen X parents. Video Dads are more likely than moms to use YouTube to connect with their children. Video 3 in 4 millennial parents are open to videos by brands or companies on YouTube when seeking guidance on parenting topics.