Google/Ipsos Connect, U.S., YouTube Human Stories: Millennial Parents, n=1,027 respondents aged 21–34 who go online at least monthly, with children 18 years or younger living in their household, Sept. 2016.

Tags

Related Data

74

of millennial parents involve their children in household decisions, which is significantly higher than Gen X parents.

September 2016 Google/Ipsos Connect
75

of millennial parents say they have continued to pursue their personal passions since having children, which is significantly higher than Gen X parents.

September 2016 Google/Ipsos Connect

millennial parents agree that their child is one of their best friends.

September 2016 Google/Ipsos Connect
67

of millennial moms say they have continued to pursue their personal passions since having children, which is significantly higher than Gen X moms.

September 2016 Google/Ipsos Connect
45

of millennial dads are most reliant on search — more than any other digital resource — for parenting information.

Jun. 2015 BabyCenter

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

September 2016 Nielsen