75

of millennial parents say they have continued to pursue their personal passions since having their child(ren), which is significantly higher than Gen X parents.

Google/Ipsos Connect, U.S., YouTube Human Stories: Millennial Parents, n=1,027 respondents aged 21–34 who go online at least monthly, with children 18 years or younger living in their household, Sept. 2016.

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74

of millennial parents involve their children in household decisions, which is significantly higher than Gen X parents.

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Searches for parenting/family-related apps, such as "allowance and chores app for kids" and "brushing teeth app for kids free," have grown 65% YoY.

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Moms are significantly less likely than dads to say they've continued to pursue their personal passions since having children.

Sept. 2016 Google/Ipsos Connect
67

of millennial moms say they have continued to pursue their personal passions since having their child(ren), which is significantly higher than Gen X moms.

Sept. 2016 Google/Ipsos Connect

Dads are more likely than moms to use YouTube to connect with their children.

Sept. 2016 Google/Ipsos Connect