72

of millennial parents say they watch YouTube as a parent to stay “in-the-know” about their children’s world.

Google/Ipsos Connect, U.S., YouTube Human Stories: Millennial Parents, n=1,027 respondents aged 21–34 who go online at least monthly, with children 18 years or younger living in their household, Sept. 2016.

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of millennial parents say they watch YouTube as a parent to share parts of their own childhood with their child.

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of YouTube millennial parents agree they use YouTube as a parent to make better purchases for their child.

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