Millennials watch 47% less TV than adults 35+

Google-commissioned Nielsen study, total minutes spent per person among persons 18-34 and 35+ for total TV on a monthly basis, live + 7, total day, Apr. 2016 broadcast month.


Related Data

<50% of black millennial viewers say TV is a place where black people have a voice.

Jan. 2017 Google/Ipsos

of millennials say they've watched YouTube videos to improve their health or feel better after feeling down.

May 2017 Google/Ipsos Connect

Over the past year, watch time on YouTube of episode and movie recaps has more increased 50%.

January 2018 Google