Nearly 60% of millennial women on YouTube say they are more likely to remember a brand that’s LGBT-friendly.

Google Survey, “How YouTube Audience Views LGBT-Inclusive Advertising,” U.S., n=187 YouTube male viewers 18–34 and n=189 YouTube female viewers 18–34 (YouTube viewers defined as adults who visit YouTube at least once a month), May 2017.


Related Data


of millennials say they've watched YouTube videos to improve their health or feel better after feeling down.

May 2017 Google/Ipsos Connect

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

Sept. 2016 Nielsen

of black millennials say they are more likely to buy from a brand that takes a stand on race-related issues.

Jan. 2017 Google/Ipsos

black millennials would like to see brands better represent diversity in ads.

Jan. 2017 Google/Ipsos

black millennials say they're more likely to consider a brand that positively reflects black culture.

Jan. 2017 Google/Ipsos

Nearly two-thirds of black millennial viewers say YouTube is a place where black people have a voice.

Jan. 2017 Google/Ipsos