Nearly 60% of millennial women on YouTube say they are more likely to remember a brand that’s LGBT-friendly.

Google Survey, “How YouTube Audience Views LGBT-Inclusive Advertising,” U.S., n=187 YouTube male viewers 18–34 and n=189 YouTube female viewers 18–34 (YouTube viewers defined as adults who visit YouTube at least once a month), May 2017.

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of millennials say they've watched YouTube videos to improve their health or feel better after feeling down.

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of black millennials say they are more likely to buy from a brand that takes a stand on race-related issues.

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