millennials say they only trust YouTube for videos on causes they care about.

Google/Ipsos Connect, YouTube cross-screen survey, U.S., (survey boost, n=298; U.S. consumers 18-34), Jul. 2016.

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47

of millennials say they've watched YouTube videos to improve their health or feel better after feeling down.

May 2017 Google/Ipsos Connect

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

Sept. 2016 Nielsen

Nearly 60% of millennial women on YouTube say they are more likely to remember a brand that’s LGBT-friendly.

May 2017 Google

When learning something new, millennials are 2.7X as likely to prefer to do so by watching a YouTube video compared to reading a book.

May 2017 Google/Ipsos Connect
45

percent of millennial YouTube users agree that a YouTuber inspired them to make a personal change in their life.

May 2017 Google/Ipsos Connect
70

of millennial YouTube users watched YouTube in the past year to learn how to do something new or learn more about something they're interested in.

May 2017 Google/Ipsos Connect