of millennials like it when they can click on a product from an ad.

Google/Ipsos Study, Review Video Behavior Insights, U.S., July 2017 (n=646 Millennials)


Related Data

of females 18 to 24 years old used their phones to search for health and beauty how-to content in the past three months.

Jun. 2015 Google/Galaxy

of millennials will ignore brands that don't show up in their searches or have poor reviews.

Jun. 2015 Google/Galaxy Research

of U.S. travelers would pay more for more tailored information and experiences.

2017 Google/Phocuswright

international travelers are interested in using digital assistants to research or book travel.

December 2017 Google/Phocuswright

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

December 2017 Google/Phocuswright