70

of millennials like it when they can click on a product from an ad.

Google/Ipsos Study, Review Video Behavior Insights, U.S., July 2017 (n=646 Millennials)

Tags

Download JPG

Related Data

55

of millennials will ignore brands that don't show up in their searches or have poor reviews.

Jun. 2015 Google/Galaxy Research
87

of 18-to 24-year-old women used their phones to search for health and beauty how-to content in the past three months.

June 2015 Google/Galaxy
36

of U.S. travelers would pay more for more tailored information and experiences.

2017 Google/Phocuswright

international travelers are interested in using digital assistants to research or book travel.

December 2017 Google/Phocuswright
36

of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.

2017 Google/Phocuswright
92

of leading marketers believe using first-party data to continuously build an understanding of what people want is critical to growth.

December 2017 Google/Econsultancy