45

percent of millennial YouTube users agree that a YouTuber inspired them to make a personal change in their life.

Google/Ipsos Connect, A total of 1901 US respondents age 21-36 completed a device-agnostic survey. The study was fielded between April 27, 2017 and May 5, 2017.

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Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

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Nearly 60% of millennial women on YouTube say they are more likely to remember a brand that’s LGBT-friendly.

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When learning something new, millennials are 2.7X as likely to prefer to do so by watching a YouTube video compared to reading a book.

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70

of millennial users watched YouTube in the past year to learn how to do something new or learn more about something they're interested in.

May 2017 Google/Ipsos Connect
70

of millennials who watch YouTube to learn how to do something new.

May 2017 Google/Ipsos
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of millennials say they’ve watched YouTube videos to improve their health or feel better after feeling down.

May 2017 Google/Ipsos Connect