Video
45%

percent of millennial YouTube users agree that a YouTuber inspired them to make a personal change in their life.

Related Data

Mobile Video Consumer Insights

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

Nielsen
Video Consumer Insights

Nearly 60% of millennial women on YouTube say they are more likely to remember a brand that’s LGBT-friendly.

Google
Video

When learning something new, millennials are 2.7X as likely to prefer to do so by watching a YouTube video compared to reading a book.

Google/Ipsos Connect
Video
70%

of millennial users watched YouTube in the past year to learn how to do something new or learn more about something they're interested in.

Google/Ipsos Connect
Video Consumer Insights
70%

of millennials who watch YouTube to learn how to do something new.

Google/Ipsos
Video Consumer Insights Food & Drink
47%

of millennials say they’ve watched YouTube videos to improve their health or feel better after feeling down.

Google/Ipsos Connect