Video Data & Measurement

YouTube campaigns that use intent-based targeting on mobile devices have 20% higher ad recall lift compared to campaigns that only use demographic targeting.

Related Data

Video Retail Travel
100%

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

YouTube Data
Video Consumer Insights Data & Measurement
24%

of the Top 100 brand’s purpose-driven videos were about women’s empowerment.

Pixability/YouTube
Video Consumer Insights Data & Measurement

Video performance by social cause

Cause related marketing video performance SVG
Pixability/YouTube
Video Data & Measurement

Brand collaborations with YouTube creators are 4X more effective at driving lift in brand familiarity than those with celebrities.

Nielsen/Carat/YouTube
Video Consumer Insights Entertainment

Funny LGBT creative drives strong purchase intent, with 68% of respondents claiming that funny ads make them more likely to purchase.

Google Survey
Video Data & Measurement

YouTube campaigns that use intent-based targeting on mobile devices have 50% higher brand awareness lift compared to campaigns that only use demographic targeting.

Google