Apps Mobile Search Consumer Insights Experience & Design
28%

of sports app users are between ages 18 and 24.

Related Data

Apps Mobile Search
93%

of smartphone owners use apps.

Ipsos MORI
Apps Mobile Search
81%

of app users say they’re the main shopper in their household.

Ipsos MORI
Apps Mobile Search
67%

of smartphone users utilize gaming, entertainment, news, and sports apps.

Ipsos MORI
Apps Mobile Search
52%

of gaming app users are women.

Ipsos MORI
Apps Mobile Search

a day is how often some users come back to their favorite games, sports, entertainment, and news apps.

Ipsos MORI
Apps Mobile Search

People spend one hour a day, on average, on news, sports, gaming, and entertainment apps collectively.

Ipsos MORI