Apps Mobile Search Consumer Insights 29% of entertainment app users are between ages 25 and 34. Appears In What you need to know about mobile app users Related Content 4 ways consumers turn to apps for an improved new year Most app users churn within 3 months—here’s how to avoid becoming a statistic Consumers in the Age of Assistance Related Data Apps Mobile Search 60% of smartphone users have contacted a business directly using the search results (e.g., “click to call” option). Apps Mobile Search Searches for “grocery,” “pharmacy,” and “photo” apps related to specific retailers have grown 140% YoY. Apps Mobile Search Investing and stock-related app searches, such as "penny stock trading app," "home advisor app," and "investments app," have grown 115% YoY. Apps Mobile Search Searches for branded restaurant apps that enable things like reservations, tracking orders, and discounts have grown 120% YoY. Apps Mobile Search Brand-specific searches for time-saving “delivery” and “pick up” apps have grown over 205% YoY. Apps Mobile Search Searches for "free food" or "drink deal" restaurant apps have grown 100% YoY.