Apps Mobile Search Consumer Insights Experience & Design More men than women use news apps. Appears In What you need to know about mobile app users Related Content 4 ways consumers turn to apps for an improved new year Most app users churn within 3 months—here’s how to avoid becoming a statistic Consumers in the Age of Assistance Related Data Apps Mobile Search 93% of smartphone owners use apps. Apps Mobile Search 81% of app users say they’re the main shopper in their household. Apps Mobile Search 67% of smartphone users utilize gaming, entertainment, news, and sports apps. Apps Mobile Search 52% of gaming app users are women. Apps Mobile Search 2X to 3X a day is how often some users come back to their favorite games, sports, entertainment, and news apps. Apps Mobile Search People spend one hour a day, on average, on news, sports, gaming, and entertainment apps collectively. Get the latest data, insights, and inspiration from Google. Subscribe Follow us on LinkedIn Follow us on Twitter Follow us on Facebook Follow us on Youtube Subscribe to our RSS feed
