Apps Mobile Search Consumer Insights Experience & Design 55% of people who use entertainment apps use them while relaxing. Appears In What you need to know about mobile app users Related Content 4 ways consumers turn to apps for an improved new year Most app users churn within 3 months—here’s how to avoid becoming a statistic Consumers in the Age of Assistance Related Data Apps Mobile Search 60% of smartphone users have contacted a business directly using the search results (e.g., “click to call” option). Apps Mobile Search 93% of smartphone owners use apps. Apps Mobile Search 81% of app users say they’re the main shopper in their household. Apps Mobile Search 67% of smartphone users utilize gaming, entertainment, news, and sports apps. Apps Mobile Search 52% of gaming app users are women. Apps Mobile Search 2X to 3X a day is how often some users come back to their favorite games, sports, entertainment, and news apps.