Apps Mobile Search Consumer Insights Experience & Design

Related Data

Apps Mobile Search
60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

Google/Ipsos
Apps Mobile Search
93%

of smartphone owners use apps.

Ipsos MORI
Apps Mobile Search
81%

of app users say they’re the main shopper in their household.

Ipsos MORI
Apps Mobile Search
67%

of smartphone users utilize gaming, entertainment, news, and sports apps.

Ipsos MORI
Apps Mobile Search
52%

of gaming app users are women.

Ipsos MORI
Apps Mobile Search

People spend one hour a day, on average, on news, sports, gaming, and entertainment apps collectively.

Ipsos MORI