Apps Mobile Search Consumer Insights Experience & Design

People spend one hour a day, on average, on news, sports, gaming, and entertainment apps collectively.

Related Data

Apps Mobile Search
93%

of smartphone owners use apps.

Ipsos MORI
Apps Mobile Search
81%

of app users say they’re the main shopper in their household.

Ipsos MORI
Apps Mobile Search
67%

of smartphone users utilize gaming, entertainment, news, and sports apps.

Ipsos MORI
Apps Mobile Search
52%

of gaming app users are women.

Ipsos MORI
Apps Mobile Search

a day is how often some users come back to their favorite games, sports, entertainment, and news apps.

Ipsos MORI
Apps Mobile Search

Users spend 50 minutes each day on sports apps.

Ipsos MORI