42

of all mobile brand experiences involve search.

Google/Purchased, U.S., “How Brand Experiences Inspire Consumer Action,” n=2,010 U.S. smartphone owners 18+, brand experiences=17,726, April 2017.

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Growth in mobile searches for "__ for me" in the past two years.

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80% growth in mobile searches for "__ should I __" in the past two years.

 

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54

of people say their phones reduce stress and/or anxiety in their lives.

December 2017 Google/Heart+Mind Strategies
60

of people say smartphones help them feel more confident and prepared.

December 2017 Google/Heart+Mind Strategies
79

of people say they’re more likely to revisit and/or share a mobile site if it is easy to use.

December 2017 Google/Heart+Mind Strategies
75

of people say their smartphones help them to be more productive.

December 2017 Google/Heart+Mind Strategies