Mobile searches for “open now” and “store hours” grow throughout December and peak on Christmas Day.

Google Data, U.S., Nov.–Dec. 2016.


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Related Data

In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.

December 2016 Google

Mobile searches containing "Black Friday" increased by 80% over the past two years.

December 2016 Google

Online conversions spike on both Black Friday and Cyber Monday, jumping to 40% during Thanksgiving weekend compared with the rest of the year.

December 2016 Google

In 2016, mobile searches for "where to buy" peaked on Christmas Eve.

December 2016 Google Data

8 p.m. is the peak time for mobile shopping searches on Thanksgiving Day.

November 2016 Google