Mobile

When people have a negative brand experience on mobile, they are 62% less likely to purchase from that brand in the future than if they have a positive experience.

Related Data

Apps Mobile Consumer Insights
30%

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase.

Google/Ipsos
Apps Mobile Consumer Insights
58%

of smartphone users feel more favorable toward companies whose mobile sites or apps remember who they are and their past behavior.

Google/Ipsos
Apps Mobile Search
60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

Google/Ipsos